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Malaysian Business, Apr 1, 2009 by Mior Azhar

IT LOOKS A LOT MORE LIKE A mobile phone but in actually, the Motorola FR68 Enterprise Digital Assistant (EDA) is really a full- function 3.5G HSDPA/WAN network standard mobile computer that offer simultaneous voice and high speed data connectivity, GPS navigation and a whole range of functionalities that redefine the paradigm for enterprise mobile computers.

Designed and built from ground up in accordance with actual Asian customer insights, the new IP-54 compliant ruggedised device is true business enablers that have a long product life cycle which enables enterprises to not only increase efficiency, leverage advantages of convergence to better respond to emerging business challenges but also gain exceptional value on investments.

This combination of real-time local and wide-area wireless communications coupled with advanced data capture capabilities and a range of application possibilities enables ease of implementation of crucial business applications such as ERP and CRM.

To help customers maintain peak performance, Motorola Enterprise Mobility Services offers service from the start with comprehensive coverage for FR68. From the first day of the hardware purchase, customers can be assured that no matter what is damaged – from broken displays and keypads to any internal and external components – the repair is covered. This enhanced level of coverage significantly reduces unforeseen repair expenses, while providing investment protection and service peace of mind.

Product: FR68 Enterprise Digital Assistant (EDA)

Brand: Motorola Inc

Price: Starts from US$1,688/-

MMR, August 27, 2007

NEW YORK — Hair removal is not always an easy process, sometimes involving discomfort and usually requiring a substantial investment of time, as well. As a result, depilatory makers have focused on developing products that minimize discomfort and deliver convenience and ease of use.

Del Laboratories Inc.’s Sally Hansen brand, the category leader, offers a comprehensive line of products that offer different removal methods–waxes, lotions and creams–as well as bleaches to lighten hair and medicated post-removal products to soothe redness and bumps. The brand’s success is reflected in its nearly 30% share of category sales and a 4% sales growth rate that exceeds the total category’s 1.1% expansion, according to Information Resources Inc. (IRI) (based on sales through food, drug and discount stores–excluding Wal-Mart Stores Inc.–for the 52 weeks ended June 17).

Another brand showing strong growth is Bikini Zone from CCA Industries Inc., which posted a 49% jump in revenues as reported by IRI. According to president and chief operating officer Dunnan Edell, the company’s business model focuses on developing unique products. “We pool the creative experience and intelligence of our principles and marketing team to grow our brands organically,” he explains.

In recent years men’s depilatories have gained traction as part of the general growth of the men’s grooming business. Del’s Hansen for Men collection includes a hair remover lotion and hair removal strips in addition to other grooming aids. The scale of the men’s segment is suggested by the fact that Nair for Men from Church & Dwight Co. has become the No. 7 brand in the category.

Meanwhile, LifeSource Group, which makes the No. 4 brand, Nads (formerlyAussie Nads in the U.S.), expanded its offerings last year, introducing Naughty Nads, a playfully sexy approach to waxing the bikini area.

Depilatories                          DOLLAR SALES       UNIT VOLUME

                                       $103.6 mil.        17.9 mil.

                                        ( 1.1%) *         (-2.7%) *

                                     Percent Change    Percent Change

                                           vs.               vs.

                                     Prior 12 Months   Prior 12 Months
For 52 Weeks                          Supermarkets      Supermarkets

Ending 6/17/07                              1%              -3.4%
                                       Drug Stores       Drug Stores

                                          -0.1%             -4.1%
Top Brands                               Dollar             Unit

                                          Sales            Volume
 1. Sally Hansen                       $31.1 mil.         5.1 mil.

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