2009
08.31
Shoppers shower dollars on liquid soaps

Natural Foods Merchandiser, March, 2007 by Bell, Deirdre Shevlin

Liquid soaps and shower gels are all about balance-they’re a mix of oil and water, acid and base, cleanser and moisturizer. But natural soap makers find that balance in a different way than conventional manufacturers. Instead of relying on harsh chemicals, they use mild, nourishing ingredients to achieve similar-but gentler-effects.

And it’s paying off. Natural liquid soaps saw a 16 percent sales increase over the last year

2009
08.31
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2009
08.31

Climbing the ladder

Climbing the ladder

Grocer, March 21, 2009

Ann Thurston

brand manager, Dolmio

Give a quick rundown of your career to date. I studied marketing end modern languages at university and took up o role with Boots Retail International. I then moved internally into the UK division, where I qualified us e chartered marketer end worked us u brand manager on E45. I then got a great opportunity to loin Mars Food UK end worked on Uncle Ben’s sauce for 18 months. This summer I joined the Dolmio team.

What does your role entail? I look alter the UK marketing programme for Dolmio and am responsible for achieving business targets within this area. My normal week involves liaising with many different functions, from customer marketing, category management, sales and finance to the European brand leaders. I deal with the communication plans and implementation, working alongside the advertising, media end PR agencies.

How do you describe to your friends what you do? I work on the brand with the ‘puppet’ advertising!

What skills do you use the most? Team work, driving for results end communication.

What advice would you give to someone taking on your job? Keep the wider business informed on the brand strategy.

What has been your career highlight to date? Seeing Uncle Ben’s sauce business grow to exceed targets.

What is the most challenging aspect of your job? Trying to decide on the most single-minded aspects that require focus for u brand.

What do you love most about your job? The variety each week and the ownership I feet for the business areas I work on

2009
08.31

Baby Lotion

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2009
08.30
iProNutrition.com Announces Deals on BSN(R) Sports Supplement Products

Market Wire, April, 2009

iProNutrition.com , the leading
online discount retailer of brand-name sports and nutritional supplements,
announced today it is offering the lowest prices available for top-selling
Bio-Engineered Supplements and Nutrition, Inc. (BSN)® products, including
Cell Mass® creatine formula and No-Xplode® energy and performance
supplement.

” iProNutrition.com is the top
full-service discount retail site in the supplement industry,” said PR
Director Patricia Phillips. “BSN® is a leader and top innovator in the
sports nutrition industry. We want to offer our customers the most
competitive pricing available for this top-of-the-line brand,” she said.

The special pricing for 1.76 lb. jug of Cell Mass® is $34.99, a 45%
discount off the list rate. The price for a 2 lb. jug of No-Xplode® is
$33.99, also a 45% discount off the list rate. Other top BSN® products
are listed on the site as well. All popular flavors are in stock and
available for same-day shipping. iProNutrition.com offers $5.95
flat-rate shipping on all U.S. orders, regardless of weight or destination.

Cell Mass® and No-Xplode® are registered trademarks of Bio-Engineered
Supplements and Nutrition,® Inc.

About iProNutrition.com

Founded in 2008, iProNutrition.com is a privately
held company based in Marcellus, NY. The company’s client base includes
individual consumers, international and domestic distributors and
wholesalers, as well as gyms and independent retail outlets who are seeking
large product selection at the most competitive pricing. The consumer base
for sports and nutritional supplements continues to expand worldwide as
more people become aware of the advantages of maintaining a healthy diet
and fitness regimen

2009
08.30
PSE AQUIVER WITH ARCHERY EQUIPMENT SUCCESS

Plastics News, July, 1998 by Bruner, Richard W.

TUCSON, ARIZ. — Precision Shooting Equipment prides itself on self-reliance — right down to the plastic components it makes for its precision archery equipment. “We make about 90 percent of what we use right here without outsourcing,” said marketing manager David Polzin. From computer numerically controlled metal machining equipment to plastic injection molding machines, to engineering product development, “right down to the strings.” “All the painting, all the assembly is here.” Only last month, PSE installed a new injection molding machine — a Mitsubishi, 180MJII — that was an addition to its three 25-year-old injection presses

2009
08.30
US Airways to offer free drinks to Economy passengers

Airline Industry Information, Feb 23, 2009

AIRLINE INDUSTRY INFORMATION-(C)1997-2009 M2 COMMUNICATIONS LTD

US Airways (NYSE:LCC) will be resuming a free in-flight beverage service from 1 March 2009.

According to The Associated Press, the airline will no longer charge Economy Class passengers for non-alcoholic beverages such as fizzy drinks, juice and coffee.

The carrier introduced a USD2 charge for soda, juice, coffee and bottled water on domestic flights 1 August 2008 for Economy passengers. First Class passengers and passengers on transatlantic flights were not charged for drinks.

((Comments on this story may be sent to aii.feedback@m2.com))

2009
08.30
Daily Racing Form Uses Mzinga Social Media Suite for Event Chat

Business Wire, July 27, 2009

BURLINGTON, Mass. — Mzinga (http://www.mzinga.com/pr/),
the leader in on-demand social software solutions for marketing,
customer support, and learning, today announced that the Daily
Racing Form (DRF) has selected the Mzinga Social Media Suite to
conduct live event chats with its online readers.

The Daily Racing Form, “America’s Turf Authority since 1894″ for
Thoroughbred-racing horseplayers and professionals throughout North
America, is the only daily newspaper in the U.S. dedicated solely to the
coverage of a single sport. The Form publishes nearly 2,000 pages of
statistical and editorial copy each day in as many as 30 daily editions,
and is sold at more than 12,000 retail outlets throughout the United
States, as well as at racetracks and pari-mutuel venues. DRF.com is the
most heavily-trafficked horse racing destination portal on the Internet.

For two years in a row, the Daily Racing Form has used Mzinga’s
live event chat solution to enable columnists and readers to communicate
online in real time during major horse races, such as the Kentucky Derby.

“By using social media tools like event chat around big racing events,
we’re able to create a more engaging and interactive online experience
with our readers, and increase exposure to our news coverage,” said Marc
Attenberg, Vice President of Internet at Daily Racing Form

2009
08.25
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2009
08.25
Toshiba Supports Launch of Latest Intel Computer Processor and Wireless Technology

Business Wire, August 20, 2008

Toshiba Laptops Sporting Intel quad-core mobile CPU and WiMAX Targeted for Q4 2008

IRVINE, Calif. — Toshiba’s Digital Products Division (DPD) today announced its support of Intel[R] and the launch of their mobile quad-core processors(1) and WiMAX(2) broadband technology, with laptop implementation during Q4 2008.

“Toshiba is proud of its strong relationship with Intel,” said Jeff Barney, vice president and general manager, Toshiba America Information Systems, Inc., Digital Products Division. “As a leader in laptop technology, we strive to build innovative, mobile solutions that enhance the digital lifestyle, and we’re confident that the latest Intel Quad-Core CPUs and WiMAX technologies will push processing power and wireless connectivity to unmatched heights.”

The Intel[R] mobile quad-core processors provide unprecedented multi-core performance to easily handle the most processor hungry tasks such as viewing and editing high-definition video content. Meanwhile, Intel’s WiMAX broadband technology lays the foundation for next-generation wireless connectivity, empowering Toshiba laptop users with the capability to access data-intensive applications, such as media streaming, live video conferencing and mobile TV through a broadband-speed wireless internet connection with a geographical range that far exceeds what’s possible via a Wi-Fi[TM] wireless hotspot.

Toshiba laptops supporting the new Intel mobile quad-core processor or WiMAX technology are currently under development, with an anticipated target availability of Q4 2008.

For information regarding Toshiba’s latest industry-leading product line, please visit www.explore.toshiba.com.

About Toshiba America Information Systems, Inc